Ice-cream Producer Tires Of Being Freezer's Unsung Hero

The Streets heart logo is well recognised - the only problem for the company is that consumers don't make the connection between the ice-cream in the freezer and the corporate brand.

Streets-smart Campaign Tackles Identity Crisis

THE Streets heart logo may be familiar enough, but the problem for Streets is that consumers don't make the connection between the ice-cream in the freezer and the corporate brand.